Chiara Morra is an Italian freelance illustrator, who is characterized by the use of conceptual images: simple yet incisive. Geometric, vector shapes and minimalist palettes crown the motto "Less is Morra"!
She designs for magazines, books, companies and people.
In the corporate sector she has worked with clients such as Google, Save The Children, Lavazza, Siram Veolia, Giochi Preziosi and Grom.
In the publishing industry she has collaborated with organizations such as STAT, ProPublica, Popshot, OnOffice, La Stampa, Internazionale, Il Sole 24 Ore and Mondadori.
She selected for Annual 23, AOI-World Illustration Awards and American Illustration 41.
Google • Save the Children • Unilever • The New York Times • STAT • ProPublica • GROM • IED • Siram Veolia • Arjowiggins • Comau • Diasorin • Fuchs • Donna Moderna • Course Hero • Mondadori • La Feltrinelli • Gribaudo • Internazionale Kids • OnOffice • Uppa • La Stampa • Il Sole 24 Ore • Il Corriere della Sera • Giochi Preziosi • Compagnia di San Paolo • Sereco • Arci • MUBA • Anorak • FOOD • Battaglio • Dimann • Popshot • Lavazza
INterview with Chiara Morra:
What's your story? Where are you from?
Hi! I'm Chiara Morra and I come from Italy, I live and work in Turin. I design for magazines, books, companies and above all people: because behind every commission there is an idea, a vision to be translated. I love telling and suggesting stories through as few signs and colors as possible.
Tell us about your aesthetic.
I look for simple and gentle lines, few warm colours and dreamy characters: the red cheeks are like a mark, they communicate more than words. When I was baby I believed that there was life in everything, and for this, I draw faces on objects too. After all, an illustration can be also everything that is not seen, with eyes wide open.
What is your favorite medium and why?
Definitely digital illustration, my love is unconditional towards Illustrator. I think I got very fond of digital colouring because when I started my studies it was the technique that was criticised the most. So I decided, on the contrary, to extrapolate all the most positive aspects and make them mine. Indeed it is extremely fast, versatile and above all, it is always possible to go back.
What is your artistic process like
I start by reading: I find out about the topic to be represented. Then instinctively I start to write related words or images, when I visualize ideas in the sea of voices I start to draw. Once in pencil, now on iPad, I then transfer the sketch to Illustrator and redraw everything to better define the geometric shapes. Finally I prepare a limited color palette: maximum 5 colours. My motto is “Less is Morra”.
Who and/or what inspires your work?
The curiosity of every day: from books to movies, to people, to animals, too small common objects. For me there is a sort of cosmic pantheism of ideas: from everything can be born something.
What role does art play in your life? How does it change the way you view the world?
It's all for me. It represented, in some very dark years of my life, the only reason to live. It’s a daily therapy to better understand yourself and the others.
Where did you study?
I majored in Illustration and Communication Arts at IED (Institute European of Design) in Turin, thanks to a scholarship.
Where do you see yourself in five years?
I would like to build a career as a professional illustrator. Growing up as an illustrator to become better and better, I still have a lot to learn. And travel more!
What about in ten?
To reach the peak of my professional career, I would like to link the illustration to the world of animation and/or industrial design. Why not, maybe create a personal brand? Or join a team to make an animated short? We'll see!
What do you hope to achieve with your art?
I hope to be able to move as many people as possible. If possible sensitise them to important topics. Illustration is a channel to convey what words can not say, what it transmits is invisible but sensitive. This is the magic!
Now, tell us a little more about you as a person: what is your favourite food?
Like a good Italian and a lover of savoury foods. The pizza of course, full of fresh seasonal vegetables.
It is impossible to choose, every week I start a new one and every time I’m amazed by something different. I would like to mention the first book that I've ever had, which marked and influenced my work a lot: "The new ABC” illustrated by Oda Taro. It’s no coincidence that It’s super flat and minimal, which has two super cute pandas as mascots.
Favorite genre of music?
I listen to everything, from jazz to metal but, when I work I prefer indie rock or electronic.
What are your hobbies?
Surely cooking, I spend a lot of time experimenting and preparing jams with the fruits of my trees. I’m vegan so I cook without ingredients of animal origin, but I can assure you that my mayonnaise would deceive even the best palates. I love the correlation between culinary art and illustration: every day you can create something new, always starting from pre-existing ingredients.
If you weren't an artist, what would you be?
I don’t know, maybe if I had received the letter from Hogwarts, yes, I could have become an excellent witch!
Interview from http://www.ballpitmag.com/portfolio/chiaramorra